As a graphic design intern at The Lacek Group, I had the opportunity to create work for a large home improvement retailer. Working for this widely known big box store created many opportunities for me to learn and understand CRM Marketing. The work showcased here is collateral for their loyalty program, Pro Xtra, aimed at strengthening customer relationships. From email marketing and banners to contributing to their brand refresh, I created work that was featured both in their app and in-store.

The first project I worked on involved designing a handful of t-shirts to be offered as perks for Pro Xtra members. These designs are fairly simple and straightforward, aligning with the intended message. The goals of these designs were twofold: to serve as an exclusive reward for current loyalty members and to promote the program itself. Having actual customers wear these shirts in various settings helps naturally encourage others to sign up.