This project includes an all-encompassing brand that is cohesive and well thought out. Below you are able to find an extensive brand guidelines, annual report, company profile, and food package. Roots is a grocery store grounded by its community and team members and is dedicated to nourishing its customers. After doing extensive research on popular grocery store chains like ALDI, Trader Joes, and Whole Foods, I pulled inspiration from each and ROOTS was born. Its goal is to give back to the community by donating to local shelters and food banks, all while being environmentally conscious.